Shopping Real Estate Online
Thursday, May 31st, 2007A recent Businesweek article took a look at online real estate websites and which ones are garnering the most interest from consumers when they go online looking for real estate information.
According to April data from Hitwise, the National Association of Realtor’s website, Realtor.com has the most traffic with 8% of visitors. With its broad selection of homes for sale located around the U.S. and its strong name recognition, this really isn’t too surprising.
Following on Realtor.com’s heels is RealtyTrac.com which is a bit of an eyebrow raiser. After all, the site specializes in home foreclosures more than buying and selling a home. Who knows, maybe people are looking for a bargain or they’re interested in which states are experiencing the most foreclosures. Each vying for 2% of online visitors includes: Yahoo, Zillow, Re/Max and Coldwell Banker.
Much has been written in the past about how the Internet is revolutionizing how buyers and sellers look for homes. However, in this particular article, writer Chris Palmeri points out that the average amount of time a user is spending at one of these sites is only ten minutes. This suggests that they are choosing to use the internet possibly more to just look up a particular property then they are to actually “shop” for prospective homes.
Popularity: 10%
