The Dynamic Latino Market
Tuesday, October 31st, 2006The Census Bureau’s American Community Survey reported that Hispanics make up 26% of Clark County’s population in 2005. Additionally, one in four Las Vegas home buyers identify themselves as Hispanic, and that is grabbing the attention of realtors as they scramble to reach this dynamic market. PSAs, commercials with Spanish celebrities, and realtor continuing educations classes geared to meeting the needs of this market are all being used to reach the growing Hispanic home-buying population.
Business Las Vegas takes a look at the push to reach Hispanic homebuyers in “Latino home buyers targeted as dynamic portion of market” by Cristina Rodriguez. To read the story, click here.
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