Sports Bettors Driving Casino Plans
Diana Heeb Bivona
The Las Vegas Review-Journal reports that Wall Street analysts are betting that casino owners will begin to invest more in their race and sports books. In 2005, Las Vegas sports books made almost 20% on average on all bets placed on the Super Bowl. Approximately $2 billion was played on race and sports books and almost $100 million on the Super Bowl alone. The gamble is that with more newcomers betting more money on their favorites for the fun of the game, rather than betting the odds in order to win, casinos will view the sky as the limit.
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