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New Real Estate Pricing Strategy Gains Ground

Diana Heeb Bivona

There is a new trend among real estate agents hoping to boost traffic for homes that have set on the market for a longer period of time. Real estate agents are starting to list homes with a price “range” instead of a fixed asking price. For example, homes valued at $250,000, are being listed by agents with a price range of $225,000 to $275,000.

Supporters of this new value range marketing strategy believe that it exposes a property to more buyers who may not have otherwise looked at a property because of its higher price tag. Additionally, some backers believe that it sometimes assists in spawning multiple offers that ultimately leads to a higher selling price. While this strategy has been slow to catch on in some areas of the country, it has started to gain momentum when markets begin to slow.

Las Vegas Real Estate information by MillionSaverHomes.com a local Las Vegas real estate broker.

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